Here’s one to reflect on . . .
Tom Peters in The Brand You50 (published in 1999, still going strong), suggests that credibility is a leader’s most prized resource. He says:
“Ask yourself . . . mercilessly: do I exude trust?”
“What have you done specifically in the last 24 hours to enhance your image of trustworthiness? Do an informal daily/weekly audit of your actions.”
“Has my microbehaviour (think through a half-dozen meetings) enhanced my image of trustworthiness? My credibility? Explicitly?”

