Jane Mayer’s excellent article in the New Yorker charts Tony Shwartz’s role, and regret, in writing The Art of the Deal.
I particularly liked this:
“When Schwartz began writing “The Art of the Deal,” he realized that he needed to put an acceptable face on Trump’s loose relationship with the truth. So he concocted an artful euphemism. Writing in Trump’s voice, he explained to the reader, “I play to people’s fantasies. . . . People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and it’s a very effective form of promotion.” Schwartz now disavows the passage. “Deceit,” he told me, is never “innocent.” He added, “ ‘Truthful hyperbole’ is a contradiction in terms. It’s a way of saying, ‘It’s a lie, but who cares?’ ” Trump, he said, loved the phrase.”
Truthful hyperbole– what a delicious oxymoron!