The actor Sam Neill took up online tweeting in 2017.  He says he’s not sure why.  He’d been told that social media was important, but wasn’t really sure what it was.

How refreshingly honest. 

And how wonderful that Mr Neill has embraced social media because without it we wouldn’t have some of the most authentic, funny and heartwarming posts I’ve ever seen.  Here’s an example:

Isn’t it just joyous?

Referring to his online following, Sam Neill says, “I’m still not sure why anyone follows me.”

Funny how influencers and leaders don’t always understand the impact of the good work they do.