In 2017, Tim Ferris assembled a Tribe of Mentors to answer the questions he wanted to answer for himself, with the intent, perhaps, of them guiding him in the right direction.

He came up with 11 questions – by his own admission, some of them “trite or useless at first glance” – but perhaps full of deeper meaning if you delved.

So here’s just one of the questions he asked over 300 people:

“If you could have one gigantic billboard anywhere with anything on it – metaphorically speaking, getting a message out to millions or billions – what would it say and why?  It could be a few words or a paragraph.  (If helpful, it can be someone else’s quote: Are there any quotes you think of often or live your life by?)”

Making you think?